SENSODYNE: Say No to Ngilo

Here’s a bit of trivia that you probably didn’t know about Pangingilo:

  • 9 out of 10 Filipinos suffer from Pangingilo* and majority just endure and settle with the pain.
  •  “Say No to Ngilo” is an advocacy campiagn where Dentists, Consumers and Sensodyne come together  to enjoin everyone to heed the call to take action to no longer endure the pain of pangingilo.
  • Because the Philippines is an important market for GSK, Sensodyne is now made more accessible and available to more Filipinos in a sachet format at the affordable price of Php10.
  • Sensodyne is committed to create a future where every Filipino is sensitive-free.  It is the #1 sensitivity brand in the country**, recommended by dentists***, and provides clinically proven relief and protection for sensitive teeth.

Finally, we can put a stop to this daily discomfort in our lives. GlaxoSmithKline, in collaboration with the Philippine Dental Association (PDA), is embarking on the advocacy to fight against sensitive teeth/pangingilo in the “Say No to Ngilo!” campaign. This remarkable commitment extends beyond a mere information campaign and toward proactive efforts to improve oral health care in the country, including the help of 2,000 dentists who have committed to the fight against dentine hypersensitivity through educating their patients on proper oral hygiene and using effective tools to combat pangingilo.

“GlaxoSmithKline, through our brand, Sensodyne, has provided solutions to Filipinos for sensitive teeth. Sensodyne is the number-one sensitivity brand in the market, and most recommended brand by dentists for pangingilo. In GSK’s commitment to make every Filipino sensitivity-free, GSK launches Sensodyne sachets for only Php10 to drive accessibility and affordability for the solution to pangingilo.

“The Philippines is the first country in the world where Sensodyne is introducing the sachet format. This development is also significant because GSK is confident of the Philippines as an important emerging market, and this will definitely encourage more Filipinos to proactively manage their sensitive teeth and say no to ngilo,” says Jeoffrey Yulo, Consumer Healthcare General Manager, GSK Philippines.

Sensodyne has continually provided clinically proven relief from pangingilo, so more experts recommend Sensodyne. If you have pangingilo, switching to Sensodyne to replace your regular toothpaste can make a big difference not only in your enjoyment of everyday life, but also in your overall oral health.

“9 out of 10 Filipinos suffer from sensitive teeth or pangingilo. Madalas, tinitiis nalang nila ang sakit dulot ng pangingilo. They do not get to enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends. As a dentist, I am concerned with how pangingilo affects my patients’ lives,” said Dr. Fernando “Andy” Fernandez, DMD, FPCOMS, President of the Philippine Dental Association. “This year, I am renewing my commitment to fight against pangingilo. I am saying ‘No to Ngilo!’ Let’s all take part as we build a stronger force against sensitive teeth. It is time for every Filipino to “Say No to Ngilo!”


From its partnership with dentists, Sensodyne now extends its call against pangingilo to Filipinos nationwide. To symbolize this mission, Sensodyne presents the Commitment Circle. This circle represents the three-part alliance among the Philippine Dental Association, GlaxoSmithKline/Sensodyne, and its most important members— everyone in the country! Let’s all pledge to a ngilo-free life. With PDA’s support and our commitment and pledge, We Say No to Ngilo!

Sensodyne is dedicated to creating a future where every Filipino is sensitive-free. Sensodyne provides clinically proven relief and daily protection for sensitive teeth. The Sensodyne toothpaste range contain different active ingredients, which is either Potassium Nitrate for its base range that depolarizes the nerve and protects it from firing to progressively reduce the pain of sensitivity, or, for Sensodyne Rapid Relief, Strontium Acetate that helps prevent the flow of the fluid within the tubules that would otherwise cause the tooth pain. For Sensodyne Repair & Protect, it contains the advanced NovaMin® breakthrough technology which is scientifically proven to help repair sensitive teeth/pangingilo by forming a tooth-like layer over exposed dentine to help continually repair and protect sensitive areas.

Whether your sensitive teeth/pangingilo is chronic and painful or just an infrequent tooth pain, Sensodyne will be able to help.

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