Viber’s new business solution will enable brands of all sizes to tailor the way they wish to engage with their clients and potential clients.
Viber, one of the world’s leading messaging apps, has recently announced the launch of ‘Public Accounts’ which will allow businesses, brands and public figures to engage with Viber’s more than 800 million unique registered users—26 million in the Philippines—in a way that is personal, intuitive and seamless.
Through Public Accounts, Viber is now offering a suite of solutions for businesses, brands, and public figures to engage with their audiences through the use of various 1-on-1 chat options or social broadcasting all on one platform.
“On Viber, people already connect securely and freely with their families, friends and colleagues. Today, we are introducing a way for people to start connecting with businesses, too,” says Michael Shmilov, COO of Viber. “The first set of tools will enable businesses to reach their audience on Viber using messaging and rich interfaces, which can be tailored to the various needs of any business.”
How It Works:
As a channel that encourages both engagement and personal connections, Public Accounts can be used across sales, marketing and support teams, for announcements and more.
Once a Public Account is created, the admin and participants are provided with the tools to communicate at scale in an easy, direct and personalized way with their audience, bringing the brand’s personality to life. This includes the opportunity to message their followers in a number of different ways, such as through their existing CRM, manually through one-on-one live chats or chatbots. In addition, Public Accounts provides the following tools:
● Discovery channels to easily find businesses
● Direct integration through Viber’s API
● Communicate at scale through Public Chats
Public Accounts is available globally today, with partners like The Huffington Post, Yandex and The Weather Channel who will introduce their solutions soon.
Part of the Rakuten family, Viber freely connects users around the world with the people that matter to them most. With more than 800 million unique users on the platform, Viber allows people to connect in the way that works best for them, whether that’s through individual messaging, video calls or group chats, or following brands and celebrities on Public Accounts. Viber can be used on iPhone®, iPad®, Android™ phones and tablets, Windows Phone, Windows®, Windows 8®, Mac, and Linux devices over mobile or WiFi connections.
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