For the Film Development Council of the Philippines, the positive response to the first year of the Pista ng Pelikulang Pilipino (PPP) was the beginning of a tradition that not only celebrates Philippine Cinema but actively support its growth and development.
Launched in August 2017, PPP is a seven-day exclusive screening of quality genre Filipino films in all cinemas nationwide in line with the Buwan ng Wika. Now on its second year, FDCP aims to further maximize this time to holistically conduct a series of events and forms of support for Filipino films, from celebratory fiestas for the public to educational fora and conferences for film industry professionals. Pista will run from August 15-21, 2018. As with the usual industry practice, the gross sales from PPP shall be shared only between the film producers and theaters.
During the PPP Media Launch held last May 3, 2018 in Quezon City, FDCP Chairperson Liza Diño emphasized that these endeavors aligned with PPP would allow for Filipino films to truly grow and take the leap from local to international distribution. “PPP comes at an impeccable time especially now that we are celebrating the One Hundred Years of Philippine Cinema. FDCP believes that beyond this centennial, it is high time for us to show the world the best of our films by pushing for international distribution. We want to inspire our filmmakers to reach audiences beyond our borders by producing films that are quality-made, well-developed, and produced with a wide local and global audience in mind. PPP encourages this by becoming their jump-off point,” Diño said.